I was tasked to create a leisure wear clothing line for the football club JIPPO. For the project, I drew inspiration from the North American college style and street wear trends, not usually associated with the European football club aesthetic. Based on this vision, I created custom logos for the exclusive use in this apparel line only. After finding the right clothing items for the project, I designed the final look of the clothing line. Lastly I created the mock-ups for each item, as well as the marketing material.
